Just as Whirlpool empowers Canadian women everyday with innovative solutions for the home,
Whirlpool will empower Canadian women athletes to achieve their dreams.
Why is Whirlpool involved in sports sponsorships?
Whirlpool commends Canadian women athletes for their talent, determination and passion in the
pursuit of their dream. Whirlpool's involvement in sport is driven by a desire to connect these
outstanding women athletes and their inspirational stories with the thousands of Canadian women
who every day are managing busy, fulfilling lives.
Golf is one of the most popular women's sports in Canada and Whirlpool wants to continue to
develop and support its key athletes so that other women are encouraged to participate.
Curling is a growing winter sport. There are 750,000 regular curlers with increased participation
among Canadian women.
Soccer is a developing sport with huge youth participation. There are about 270,145 young
women participating. This sport is a great way to participate at a grassroots level with women
and their daughters across the country.
Whirlpool proudly supports extraordinary Canadian women athletes and everyday champions
across the country.